ÉCONOMUSÉE BC Artisans at Work - Pilot

Société de développement économique de la Colombie-Britannique

Sources of Funding
ICET :$46,300
SDEBC and Artisans:$33,422
Ministry of Jobs, Tourism and Skills Training:$30,898
Quebec Government:$15,000
Inkind and Other :$27,600
Total Budget: $153,300
Quick Facts: 

Studies of the first two sites in the pilot project showed a total economic impact of $2.6M

Experiential tourism and cultural tourism is on the rise in British Columbia.  Smaller communities on Vancouver Island see a great deal of tourism pass them by and struggle to develop amenities and products to keep these visitors in their communities and in the region longer.  Vancouver Island has a wide range of artisanal products and experiences ready to be transformed into unique experiences.

The Économusée system, which has been successfully implemented in Europe, Quebec and eastern Canada helps small artisanal businesses transform their workshops into an interactive experience by supporting them with site development, interpretation of their craft and traditional know-how as well as by providing marketing and outreach support.

Completed in 2013, the first phase of the Économusée project involved the implementation of the Économusée system in  BC, with two pilot sites in the Cowichan Valley. At Merridale Ciderworks, a heritage cider apple orchard, visitors can discover each step required in the crafting of a world class cider product through professionally developed interpretation techniques.  At Hazelwood Herb Farm, visitors have the opportunity to see how herbs are transformed into culinary, cosmetic and household products using traditional and contemporary techniques, in an interactive setting.

The implementation of the Économusée network in the region will provide small communities and rural locations with tourism amenities that will draw new visitors to their particular locale and keep visitors in the region longer.  Early results at both pilot sites also demonstrate important benefits to the small business owners who have seen an increase in product sales despite a slowdown in the tourism industry.

 

 

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

2,600
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$230
million leveraged into the region

ICET By The Numbers

$49.1
million disbursed

ICET By The Numbers

$50.9
million committed

ICET By The Numbers

185
economic development projects

ICET By The Numbers

150
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2019-21 Strategic Plan

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