Educational Tourism Regional Marketing (West Coast NEST)

Clayoquot Biosphere Trust

Sources of Funding
ICET:$29,000
Clayoquot Biosphere Trust:$5,000
Tla-o-qui-aht First Nations:$6,000
Yuulu?it?ath Government:$6,000
District of Ucluelet:$6,000
District of Tofino:$6,000
Total Budget: $58,000
Quick Facts: 

Over 30 community organizations and businesses are featured on the website as regional partners.

The west coast of Vancouver Island has a thriving summer tourist season, but shoulder and winter seasons are significantly less busy. To help address this, the region’s communities and First Nations developed an educational asset inventory, step-by-step strategy and market development plan to grow education tourism on the West Coast. Building on this preliminary collaboration process, also supported by ICET, phase two implemented a regional marketing project.

Led by the Clayoquot Biosphere Trust, the project created the assets required to market and promote educational tourism at a regional scale, while building on the recommended market development strategies. This included creation of a highly-visual website to promote educational tourism opportunities; development of marketing tools and resources available to all stakeholders; and a social media marketing campaign. It also included graphic and communications content that builds a strong, unique brand.

The result of this project is the Westcoast NEST (Nature Education Sustainability Transformation) website: westcoastnest.org. To date, the websites is home to more than 166 education courses and over 500 advertised events. Early outcomes have resulted in new off-season opportunities for local educators and knowledge holders, while drawing visiting learners into remote Indigenous communities. In addition, the project has strengthened partnerships with local non-profits, small businesses and visiting academic institutions, resulting in new pilot programs with Royal Roads University and the University of Victoria.  

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

2,600
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$230
million leveraged into the region

ICET By The Numbers

$49.1
million disbursed

ICET By The Numbers

$50.9
million committed

ICET By The Numbers

185
economic development projects

ICET By The Numbers

150
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2019-21 Strategic Plan

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